We have a content problem.
It's called 'binge-watching' and it's reduced us all to slouched, couch-ridden consumers of make-believe. It seems that ever since the advent of streaming video, we've all forgotten how to pace ourselves.
We've become addicted to empty entertainment calories
We squander scads of spare time without giving it a second thought.
Ladies and gentlemen, it may be time for an Inbound Intervention.
According to a recent study, 70% of Americans consume their television entertainment in marathons of up to 5 episodes per sitting. That kind of time can really add up.
It's probably best if we don't extrapolate that to time spent over months and years. After all, do you REALLY want to know what percentage of your life you've surrended to fire-breathing dragons, meth-dealers and Mad Men?
I didn't think so.
But there is some good news for all of you voracious video viewers looking for a path to redemption.
There's a way to put your binge-watching muscles to much better use AND enhance your marketing savvy at the same time.
It's called Inbound Certification.
The online course from Hubspot Academy is absolutely free and there is no better way to gorge yourself on the fundamentals of inbound marketing.
When it comes to practical, results-based content... this is the good stuff.
I'm a newcomer to the inbound marketing universe. My background is in traditional and direct marketing, as well as journalism.
After watching the introduction to inbound marketing fundamentals, it was clear that everything I once knew about buying and selling had changed.
I only earned my Certification a few weeks ago. But ever since then, I've been singing its praises like an obnoxious convert.
And I won't pretend that I'm not disproportionately proud of my new LinkedIn badge and official certificate (pictured here).
For anyone who has NOT completed HubSpot Academy's Inbound Certification, I recommend giving it a shot. It's absolutely worth your time.
If I can do it... anybody can.
Inbound Certification provides a brilliant argument for why marketing will never be the same again.
Here's the deal: There are 12 classes, a few dozen videos and a 60-question, 90-minute test at the end. The whole process takes less time than shotgunning seven episodes of a medieval soap opera that will likely never help improve your email marketing ROI.
Fear of commitment? Don't worry, there is none.
- You don't have to be a Hubspot customer.
- You'll get three chances to pass the test right away and another three chances after 48 hours.
- You can even skip the test and just put your newfound knowledge to work.
- You can complete the whole process in one day or take a full year.
- You can take the test in your pajamas.
Full Disclosure: I do NOT work for Hubspot!
Sending people to Inbound Certification doesn't do a thing for me financially or professionally, but it does make me feel like I'm helping populate the business world with people who "get it."
It makes marketing conversations easier, helps generate better business-building ideas and most importantly, gives us all something to do while we're waiting for the next season of Stranger Things.