The Hampton Roads HubSpot User Group Blog

Pete Humes

Recent Posts

It's time for sales & marketing to get serious

Posted by Pete Humes

7/12/17 3:25 PM


"Smarketing" sounds like a silly, made-up word because it is.

But what it means? That's no joke.

Broadly defined, smarketing is "the process of integrating the sales and marketing processes of a business."


Topics: Inbound marketing, content marketing, Smarketing, Sales

Journalism Hacks for Creating More Effective Content - Part One: Cultivating Content Inspiration

Posted by Pete Humes

4/28/17 1:32 PM

tumblr_nnaphyvl9Q1utkx0jo1_1280.pngCreating content is hard work.

While the actual research and writing takes a mental toll, most of the blood, sweat and tears are spilled during the search for ideas. How many of us have stared at a blinking cursor on a blank page praying to the content marketing muse for some divine spark to get our fingers moving?

Let's not do that anymore.


Topics: Inbound marketing, marketing content, writing, creativity, content marketing, content, content creation, creative inspiration, content tools

Hampton Roads HubSpot User Group April 20, 2017 Meetup Recap

Posted by Pete Humes

4/28/17 1:21 PM

2017-04-20 17.03.51 HDR.jpgWhat I remember most about that day was the heat.

The late afternoon sunshine blazed through the windows of ol' Board Room 105 in the Slover Library. Inside, temperatures soared into the mid-70s and the light was so bright that it caused occasional squinting. 


Fantastic HubSpot Users and Where to Find Them

Posted by Pete Humes

2/1/17 4:51 PM

fbeasts.jpgThanks to everyone who came out for the first HUG Meetup of 2017!

If you couldn't make it out... hopefully we'll see you next time.

Our goal with these meetups is to help bring together inbound marketers and HubSpot users from all over Hampton Roads and build a community of digital-minded, content-focused and analytics-obsessed sales and marketing professionals.

We know there are more of you out there. Maybe you're hiding. Maybe you're afraid of your special powers. Maybe you don't want to risk standing apart from your traditional marketing and old-school advertising and PR peers.

We get it. We know what it's like to be different.


Topics: HUG, HubSpot

SHAREWORTHY: HubSpot for Startups!

Posted by Pete Humes

12/8/16 10:53 AM

Maybe this is common knowledge... or maybe it's the best kept secret in the startup community.


INBOUND 2016 Recap: Gary Vaynerchuk's Keynote

Posted by Pete Humes

11/22/16 2:46 PM


A few weeks ago, 19,000 people gathered in Boston to geek out about inbound marketing, social media marketing, content marketing, marketing technology and also beer.

INBOUND 2016 was the biggest so far, and if the event follows its current rate of growth, HubSpot will have to rent out Rhode Island next year.


The Hampton Roads HubSpot User Group met on October 13, 2016... and you won't believe what happened next!

Posted by Pete Humes

10/25/16 2:59 PM

4380463768_a2aa450615.jpgAnother great and informative meetup was hosted by the Hampton Roads HubSpot User Group on October 13, 2016. 


Binge-Watch Your Way to Inbound Marketing Mastery

Posted by Pete Humes

9/26/16 3:34 PM


We have a content problem.

It's called 'binge-watching' and it's reduced us all to slouched, couch-ridden consumers of make-believe. It seems that ever since the advent of streaming video, we've all forgotten how to pace ourselves.

We've become addicted to empty entertainment calories

We squander scads of spare time without giving it a second thought. 

Ladies and gentlemen, it may be time for an Inbound Intervention.


Topics: Inbound marketing, Inbound Certification