The Hampton Roads HubSpot User Group Blog

It's time for sales & marketing to get serious

Posted by Pete Humes

7/12/17 3:25 PM

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"Smarketing" sounds like a silly, made-up word because it is.

But what it means? That's no joke.

Broadly defined, smarketing is "the process of integrating the sales and marketing processes of a business."

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Topics: Inbound marketing, content marketing, Smarketing, Sales

Journalism Hacks for Creating More Effective Content - Part One: Cultivating Content Inspiration

Posted by Pete Humes

4/28/17 1:32 PM

tumblr_nnaphyvl9Q1utkx0jo1_1280.pngCreating content is hard work.

While the actual research and writing takes a mental toll, most of the blood, sweat and tears are spilled during the search for ideas. How many of us have stared at a blinking cursor on a blank page praying to the content marketing muse for some divine spark to get our fingers moving?

Let's not do that anymore.

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Topics: Inbound marketing, marketing content, writing, creativity, content marketing, content, content creation, creative inspiration, content tools