The Hampton Roads HubSpot User Group Blog

It's time for sales & marketing to get serious

Posted by Pete Humes

7/12/17 3:25 PM

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"Smarketing" sounds like a silly, made-up word because it is.

But what it means? That's no joke.

Broadly defined, smarketing is "the process of integrating the sales and marketing processes of a business."

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Topics: Inbound marketing, content marketing, Smarketing, Sales